Intuitive & tacit versus cognitive design

I have to admit being a bit of an idiot when it came to understanding intuition & the tacit in design for not only all my student years, but even my early years in industry & lecturing.

It can be a little hard to get your teeth into & it doesn’t help when people talk about the x-factor and vague terms like that. But the eventually I had to admit that it not only exists, but is the difference between adequate and great design, and in some fields (like those for people considered ‘disadvantaged’) it can be the difference between success and faliure. So its worth understanding & getting a grip on, whether ¬†you are in a highly competitive market where every drop of greatness counts, or just trying to make the world a better place (an extremely common motivation for studying design). So here is a little informal discussion. Please feel free to add or ask questions at the end.

Continue reading

Advertisements